Silent Auctions Build Brand Awareness
Looking for a fun and inexpensive way to share the word about your business? Silent auctions are popular, and they can give your business a boost at a minimum cost. A great place to start is with the Canal Connection’s silent auction. It will be held at the Chamber of Commerce Holiday Party, December 1 at the Gananda Pub at Blue Heron Hills.
How does a silent auction work?
Silent auctions feature desirable services and products that are displayed beforehand for potential bidders. People bid by writing their name and bid on a piece of paper (increasingly, silent auctions are held online, and bidding is via an interactive web option) and placed in a box. At a predetermined time, all the slips are opened and the highest bid wins the object or service. Some silent auctions are less “silent”—the bids are public, and bidders can see what the highest bid is at any given time, helping to drive up prices. Silent auctions are usually held to benefit a non-profit organization, with all funds raised supporting that organization or charity.
How can it work for your business?
Business donate frequently to silent auctions. It’s a great place to be creative. Do you run a garden center? Fill a wicker basket with hand tools and colorful seed packets. Are you the owner of a hair salon? What about donating a coupon good for a free haircut rolled up and placed in a mug along with a few flavored teabags? An auto center could give a gift certificate for a free oil change—tied to a wrench.
The best part of silent auctions? You’ll be gaining exposure in two ways. First, everyone who views the items to be bid on will see your name and have the chance to explore (and want!) your offering. Your business’s name will be announced publicly when the winning bid is pulled. Second, you have the chance to gain a steady customer with your bid winner. Show him or her your best, and they’ll come back as a paying customer long after their coupon or product is used up.
There’s even a third benefit: you’ll feel great about helping out a worthy cause or organization through your donation.
How do I donate to the Canal Connection’s silent auction?
Bring your donation to the Macedon Public Library, the Macedon branch of the Lyons National Bank, or Macedon Auto Center during their regular hours. Mark your item with your name, the name of your business, your phone number, the approximate value of your donation and a short description of what you’re donating. You don’t need to be a member of the Chamber to donate—all are welcome! All items will be displayed at the Macedon Library in the weeks before the auction—providing even a broader reach for the businesses participating. Questions? Want help brainstorming ideas? Contact Chamber president Shelly Conboy at Lyons National Bank at 315-986-9681 or firstname.lastname@example.org.