Author Archives: Mary Van Keuren

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Silent Auctions Build Brand Awareness

Looking for a fun and inexpensive way to share the word about your business? Silent auctions are popular, and they can give your business a boost at a minimum cost. A great place to start is with the Canal Connection’s silent auction. It will be held at the Chamber of Commerce Holiday Party, December 1 at the Gananda Pub at Blue Heron Hills.

How does a silent auction work?

Silent auctions feature desirable services and products that are displayed beforehand for potential bidders. People bid by writing their name and bid on a piece of paper (increasingly, silent auctions are held online, and bidding is via an interactive web option) and placed in a box. At a predetermined time, all the slips are opened and the highest bid wins the object or service. Some silent auctions are less “silent”—the bids are public, and bidders can see what the highest bid is at any given time, helping to drive up prices. Silent auctions are usually held to benefit a non-profit organization, with all funds raised supporting that organization or charity.

How can it work for your business?

Business donate frequently to silent auctions. It’s a great place to be creative. Do you run a garden center? Fill a wicker basket with hand tools and colorful seed packets. Are you the owner of a hair salon? What about donating a coupon good for a free haircut rolled up and placed in a mug along with a few flavored teabags? An auto center could give a gift certificate for a free oil change—tied to a wrench.

The best part of silent auctions? You’ll be gaining exposure in two ways. First, everyone who views the items to be bid on will see your name and have the chance to explore (and want!) your offering. Your business’s name will be announced publicly when the winning bid is pulled. Second, you have the chance to gain a steady customer with your bid winner. Show him or her your best, and they’ll come back as a paying customer long after their coupon or product is used up.

There’s even a third benefit: you’ll feel great about helping out a worthy cause or organization through your donation.

How do I donate to the Canal Connection’s silent auction?

Bring your donation to the Macedon Public Library, the Macedon branch of the Lyons National Bank, or Macedon Auto Center during their regular hours. Mark your item with your name, the name of your business, your phone number, the approximate value of your donation and a short description of what you’re donating. You don’t need to be a member of the Chamber to donate—all are welcome! All items will be displayed at the Macedon Library in the weeks before the auction—providing even a broader reach for the businesses participating. Questions? Want help brainstorming ideas? Contact Chamber president Shelly Conboy at Lyons National Bank at 315-986-9681 or sconboy@bankwithlnb.com.

 


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Fall Events in our Region

As the seasons move from summer to fall, you’ll find a wide range of fall events in Western Wayne County to delight you and your family—and some of them offer opportunities to promote your business as well.

Canaltown Days

The parade at Canaltown Days.

Come experience some Erie Canal history at the 50th annual Canaltown Days in Palmyra, one of our favorite fall events. You’ll find everything from a historical canal walk to an art show; horsedrawn wagon rides to beef on weck sandwiches. There’ll be a parade (with emcee Scott Hetsko)  and music throughout the festival’s two days: Saturday, Sept. 16, 10 am to 6 pm, and Sunday, Sept. 17, 10 am to 4 pm. Events will take place on and around Main Street in Palmyra, and most are free. You’ll also find free parking at the Wayne County Fairgrounds on W. Jackson St., with shuttles to take you to the festival area.

Spooktacular Specials in Palmyra

Get in the mood for Halloween with an Historical Ghost Walk Tour on September 15 from 8 to 10 pm in Palmyra, sponsored by the museums of Historic Palmyra. Park at the Alling Coverlet Museum on 122 William St. for a tour of the darkened streets that will bring on the chills. The tour is $10 and you won’t want to miss this opportunity to explore one of the most haunted towns in upstate New York. Can’t get enough of Palmyra’s poltergeists? Mark your calendar for October 14, at 6, 7:30, or 9 pm to join a walk through Palmyra’s cemetery. Tickets are $15, second one for half off; and children for $8.


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A One-Time Advertising Opportunity

Category : In the News , Updates

Certified professional photographer and Canal Connection Chamber member D. Brent Walton and fellow professional photographer Paul Bardotz are leaving Palmyra on Labor Day morning and heading to Chicago on a well-publicized trip that will offer opportunities for advertising for local businesses.

Historical Route 66

Why Chicago? Because Chicago is where former U.S. Route 66 starts its journey to California.  Before the interstate system (started by President Eisenhower), Route 66 was how people traveled from northeastern U.S. to California. John Steinbeck mentions Route 66 in The Grapes of Wrath. When Interstate 40 was built, many of the small towns along Route 66 dried up and died. Some became ghost towns of an era when cars often broke down on long trips. Interstates and more reliable cars eventually caused the federal government to decommission Route 66 as a U.S. Highway.

Walton took a liking to Route 66 when he drove a short section about 15 years ago. He became determined at that time to drive end-to-end some day.  Not wanting to drive it alone (and the thought of a road trip of this nature isn’t his wife’s idea of fun), he began looking for another photographer. While attending an advanced photography course, Walton invited classmate Bardotz to join him. They have spent the last year planning the trip.

“Much of Route 66 no longer exists. Our plan is to explore and find these missing pieces where possible,” Walton explains. “We will take our time, and photograph as much as possible, and we’ll share that with the world.”

They will be sharing their findings via the Internet on their website, www.route66photographers.com, as well as a Facebook group they’ve started www.facebook.com/groups/2017ro ute66tour/, a twitter account @route66tour2017, YouTube channel youtube.route66photographers.com and Instagram www.instagram.com/route66photog/.  They plan to blog and vlog nightly with live updates from the road.

Low-Cost Advertising Options Available

Local business can benefit from this trip by advertising during the tour.  For as little as $25, businesses can sponsor a meal and get linked to their website and mentioned in their blog and vlog that day.

“Bay Photo Labs, Republic Wireless, Alien Skin Software, Topaz Labs, Anthropics Software ACDSee Software and MoLight will be brands you’ll hear us talk about. We plan to tie advertising in with where we’re at so won’t seem like we’re throwing commercials at our followers and views.  For example, we’ll post our vlog and simply say, ‘We are able to vlog live from Route 66 thanks to Republic Wireless providing us with Internet service’.” explains Walton.

When it comes to meal and day sponsors, mentions might sound like, “We’re having lunch at the Route 66 Burger thanks to XYZ Corporation from Macedon, New York.”  Or, “Last night we stayed at the Route 66 Inn here in Oklahoma thanks to the generosity of the ABC Firm in Palmyra, New York.”

After the tour, they plan to leave their website up as a comprehensive guide to America’s Main Street, the Mother Road, Historic Route 66.

Businesses interested in having an ad mention during this tour can contact Brent Walton at brent@dbwalton.com.


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Business of the Month: Waste Management

Category : In the News , Member Events

Waste Management High Acres Open House

2017 High Acres Open House

Each year, Americans generate more than 250 million tons of garbage, of which we recycle almost 100 million tons. Garbage isn’t something that we like to think about very often, but the work of our country’s landfill and recycling companies is vital for keeping our areas clean and reducing the possibility of illness.

In our area, Waste Management (WM) is one such company, and they are the Canal Connection Business of the Month for August. WM is the leading provider of comprehensive waste management services in North America. They provide services that range from collection and disposal for individuals and businesses to recycling and renewable energy generation.

At High Acres Landfill, the Focus is Sustainability

In our Palmyra/Macedon/Walworth area, WM is represented by High Acres Landfill and Recycling Center. A division of Waste Management of New York, LLC, the facility has provided environmentally responsible solid waste management to the region since 1971. High Acres provides organics recycling, renewable energy production, and wildlife habitat management. It’s a non-hazardous facility with operating permits from the NYS Dept of Environmental Conservation.

Waste Management High Acres

High Acres Nature Trail

Located on roughly 1,000 acres straddling the Perinton/Macedon border, the facility is far more than a garbage dump. It includes the award-winning High Acres Nature Area, 250 acres of community trails, wildlife habitat protection, and interactive learning options. It’s certified by the Wildlife Habitat Council, and welcomes the public to come and walk, jog, run, or ski the four miles of trails.

Renewable Energy is Key

Today’s modern, engineered landfill is an environmentally sound system for waste disposal. Landfills offer a clean, renewable energy resource that is generated  through the decomposition of the waste. This resource is called landfill gas, and it’s a natural byproduct of waste as it decomposes.

Some landfills collect this gas and burn it—destroying a substance that can, when used properly, can bring great benefit to our communities. At High Acres, this gas is used to create green energy, by turning it into electricity. The facility generates enough energy to power nearly 10,000 homes and replace 180,000 barrels of oil each year.

All are Welcome
Waste Management High Acres Scout Day

Scout Day at High Acres

You might not think that visiting a landfill would be much fun, but at High Acres, frequent events showcase the facility and provide an afternoon of entertainment and learning for the whole family. An annual open house features local vendors, demonstrations, and free food. Girl and Boy Scouts and school groups often tour the facility to learn more about the waste cycle and picnic at the Nature Area. Three baseball fields at High Acres are maintained by WM for the enjoyment of area residents. WM also provides an area on the landfill property for a training facility used by local fire departments.

Find Out More

Want to learn more about Waste Management’s High Acres facility? Check out their website, where you can find out details on residential drop-off times and customer service, email them at csupstateny@wm.com, or call at 1-800-333-6590.

 


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Wayne County Fair Coming to Palmyra August 14-19

Wayne County Fair Harness RaceThe Wayne County Fair, an event that pre-dates the Civil War (the first one was held in 1849) will be held this year on Monday-Saturday, August 14-19, at the fairgrounds at 300 W Jackson Street in Palmyra.

Events Galore!

Each day is jam-packed with events, from harness racing and a rooster crowing contest on Monday to tractor pulls and a pancake breakfast on Friday. You’ll find the full schedule of events here.

Vendors Wanted at Wayne County Fair

Business owners and oWayne County Fair Palmyra Union Agricultural Society buildingrganizations are invited to set up a vendor booth at the fair. You can sign up for your space online, or call Linda Valley at 315-945-7158 or 315-502-4072 for more info, or email her at lindavalley@hotmail.com.

Businesses may also be interested in becoming a Fair sponsor. Get your business or organization name in front of the Fair’s 35,000+ visitors. For information on how you can showcase your business with a sponsorship package, click here, or contact Tamara Hutter at 315-573-2515 or via email at waynecountyfairny@gmail.com.

Want more information on the Fair? Check out their website at http://www.waynecountyfair.org/.

 


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Hill Cumorah Pageant Returns for 80th Year

Hill Cumorah, Palmyra

Hill Cumorah Pageant, Palmyra, NY

What other Western New York event features a free performance with hundreds of performers and amazing outdoor special effects? That’s right – the annual Hill Cumorah Pageant, the oldest and largest outdoor theatrical productions in America, is back in its 80th year of production.

A Long and Colorful History

The first Hill Cumorah Pageant featured a handful of performers in rented costumes using car headlights as spotlights. A lot has changed as the pageant, now a Western New York tradition, celebrates its 80th birthday. With a water features, explosions, earthquakes and balls of fire, the Hill Cumorah Pageant is not your average summer event. It’s a must-see, free event that appeals to all ages.

“I hear from people who’ve said they’ve always wanted to go but never have,” said Neil Pitts, pageant president. “It’s a wonderful family experience. We’d like people to come and experience the grandeur of the performance and have special feelings their hearts as they watch these scenes from the Bible and Book of Mormon. We want people to walk away with a sense that this was an awesome experience!”

Performances Begin July 14

The pageant kicks off its week of performances Fri., July 14 at dusk. The pageant, which is free and family-friendly, is something of a theatrical miracle. More than 750 volunteers are cast into 1,200 roles within hours of arriving.  After just one week of rigorous rehearsals, the show opens.  Volunteers in the performance and on staff come to Western New York at their own expense from around the world. They do not come to Palmyra just to practice their sword fighting skills and learn dances, or to wear costumes and wigs.  For these people, this is a time of spiritual renewal in the cradle of their faith. In addition to rehearsals, the cast also squeezes in more than 1,800 hours of volunteer service in Wayne, Ontario and Monroe counties.

Chamber Member Presents Palmyra Pageant

The Pageant is presented annually by Canal Connection Chamber of Commerce member The Church of Jesus Christ of Latter-day Saints. Performances by the all-volunteer cast are July 14-15 and 18-22 and begin nightly at 9 p.m. There is seating for more than 7,000 guests. Visitors this year will also be able to don pageant costumes for photo booth pictures. Food is provided on-site by local service groups. Food tents open at 5 p.m. The Hill Cumorah is located on Highway 21, two miles north of Interstate 90, Exit 43. Parking and admission are free.  Headsets are provided for Spanish translation, and American Sign Language interpretation is provided.

For more information about the Hill Cumorah Pageant, call 315-597-5851, go to  www.hillcumorah.org or find us on Facebook under “Hill Cumorah Pageant.”

 

 

 


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Walmart Offers Grocery Pickup Service

Walmart of Macedon, a member of the Canal Connection Chamber of Commerce, debuted a new free service at a ribbon-cutting ceremony on Wednesday, May 3. Customers of the store, at 425 State Route 31, can now place their order online or via a smartphone app for grocery items. Items available include fresh produce, meats, and organic groceries. Orders placed before 10 am may be picked up on the same day, where it will be delivered right to your car.

Macedn Walmart manager

Macedon Walmart manager Celia Eimer explains the new service to reporters.

“This will be a very beneficial service to our community,” said Chamber President Shelly Conboy. “It’s especially useful for busy parents, individuals with a physical impairment, or anyone in heels! The people of Macedon Walmart share a passion to give back and work with the community. I am excited to bring them on as a new member to our Chamber. I look forward to partnering with them in the upcoming year on this and other initiatives.”

An Easy-to-Use Service

To participate, customers go to walmart.com/grocery or download the the Walmart grocery app to their smartphones, enter their zip codes to select their local store, and create their shopping list from more than 30,000 grocery items. During checkout, they select a time to pick up their orders. Highly-trained personal shoppers will select and bag their order. At the pick-up time, the customer can park in specially-marked parking spaces and call a designated number. An associate will retrieve the order and load it in the customer’s car. As an added bonus, customers may take $10 off their first order of $50 or more by using the code WOWFRESH during checkout.

 
The service is available every day from 8 am to 8 pm. “In the name of convenience people just like things that are fast and convenient and it’s another way we can provide excellent customer service through Walmart,” said store manager Celia Eimer.

 


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Tri-R Floors Opens in Macedon

Tri-R Floors on Route 31 in Macedon

Tri-R Floors on Route 31 in Macedon

Richard and Jane Roberts are pleased to announce the opening of their design center, Tri-R Floors, Inc., at 1116B Route 31, Macedon, NY 14502. A ribbon-cutting ceremony will be held on Saturday, April 6 at 10 am.

Richard Roberts has more than 30 years of experience as an installer of flooring in the Rochester and Syracuse areas. He has worked extensively with commercial properties including hotels, motels, and hospitals, as well as for individual clients.

Helping Customer Envision Their Floors

The Tri-R Floors design center will allow clients to view samples of flooring options by manufacturers such as Daltile and Mohawk. “We can do mock-ups of rooms so that people can see the options available to them,” says Roberts. “We offer personalized service to ensure that our customers can see the full range of options available for them.”

The Tri-Floors team prides itself on wholesale-to-the-public pricing and full installation services. They also offer custom installation of granite countertops. “We’re delighted to be serving the Palmyra and Macedon regions,” says Roberts. “This is a lifelong dream come true.”

For store hours and further information, contact Roberts at 315-538-8587 or tri_r_floorsdesign@yahoo.com.​


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Chamber Co-Sponsors Holistic Health Fair

Macedon Public Library was the site for an Alternative and Holistic Health Fair, sponsored by the library and the Canal Connection Chamber of Commerce, which was held on Saturday, April 22 (which also happened to be Earth Day). Nearly a dozen exhibitors were present, representing holistic healing practices ranging from chiropractic to homeopathy to essential oils. They explained and demonstrated their services and offered samples to more than 30 attendees. The event was free and open to the public.

A Win-Win for the Community

“Patrons have often asked about having such a fair, and they certainly have an appetite for alternative and holistic medical literature,” said library director Stacey Wicksall. “Keeping this in mind, it seemed that offering the fair would be of value to the community. They would have the opportunity to meet local practitioners and sample some of their treatments to get a better sense of what alternatives appeal.  Also, for the local practitioners, the fair helped them to reach new clients, which means they, hopefully, will be able to continue offering their services in the area.  It’s a win-win!”

Chamber of Commerce President Shelly Conboy agreed with Wicksall. “Our successful event,  located in a central area, provided the community the opportunity to hear about holistic options available to them in our local communities,” she said. “As non-chemical healing  is on the rise, we were happy to support our community members with more education and opportunity to experience them.”

 

 


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Alternative and Holistic Health Fair Opportunity

Health Fair Opportunity

The Macedon Public Library is coordinating a health fair opportunity.  In cooperation with Canal Connection Chamber of Commerce they will host an “Alternative and Holistic Health Fair”.  We request all interested local practitioners of alternative and/or holistic health contact the library to propose an idea for a booth. There is no fee to participate in the event, however booths must be informational and cannot involve the sale of goods or services for a profit.  Business cards, informational materials and complimentary demonstrations of services  are permitted.

Examples of practitioner topics we hope will be represented are:

Chiropractic services,
Yoga, 
Acupuncture,
Naturopathy,
Eastern medicine techniques,
Homeopathy,
Ayurveda,
Massage,
Tai Chi,
Essential Oils,
Herbal Medicine,
Reiki,
Electromagnetic therapy,
Qigong,
Meditation, 
Biofeedback,
Hypnosis,
Art Therapy,
Music Therapy and
Dietary/nutritional plans.

This list is only a guide.  Other topics not listed are welcome for consideration too.

The library space is limited. Preference is given to those who respond soonest. To respond, please contact the library director with your proposal at:

macedonlibrarydirector@owwl.org

The fair is scheduled for 1-3 p.m. on Saturday, April 22 (which also happens to be Earth Day).  The library will provide a table and two chairs for each booth.

If you or someone you know is interested in a booth at this event, please send the proposal by no later than Tuesday, February 28.

This is a great way for local practitioners to increase awareness of the various types of services they offer and we look forward to receiving your proposal ideas!