Certified professional photographer and Canal Connection Chamber member D. Brent Walton and fellow professional photographer Paul Bardotz are leaving Palmyra on Labor Day morning and heading to Chicago on a well-publicized trip that will offer opportunities for advertising for local businesses.
Historical Route 66
Why Chicago? Because Chicago is where former U.S. Route 66 starts its journey to California. Before the interstate system (started by President Eisenhower), Route 66 was how people traveled from northeastern U.S. to California. John Steinbeck mentions Route 66 in The Grapes of Wrath. When Interstate 40 was built, many of the small towns along Route 66 dried up and died. Some became ghost towns of an era when cars often broke down on long trips. Interstates and more reliable cars eventually caused the federal government to decommission Route 66 as a U.S. Highway.
Walton took a liking to Route 66 when he drove a short section about 15 years ago. He became determined at that time to drive end-to-end some day. Not wanting to drive it alone (and the thought of a road trip of this nature isn’t his wife’s idea of fun), he began looking for another photographer. While attending an advanced photography course, Walton invited classmate Bardotz to join him. They have spent the last year planning the trip.
“Much of Route 66 no longer exists. Our plan is to explore and find these missing pieces where possible,” Walton explains. “We will take our time, and photograph as much as possible, and we’ll share that with the world.”
They will be sharing their findings via the Internet on their website, www.route66photographers.com, as well as a Facebook group they’ve started www.facebook.com/groups/2017ro ute66tour/, a twitter account @route66tour2017, YouTube channel youtube.route66photographers.com and Instagram www.instagram.com/route66photog/. They plan to blog and vlog nightly with live updates from the road.
Low-Cost Advertising Options Available
Local business can benefit from this trip by advertising during the tour. For as little as $25, businesses can sponsor a meal and get linked to their website and mentioned in their blog and vlog that day.
“Bay Photo Labs, Republic Wireless, Alien Skin Software, Topaz Labs, Anthropics Software ACDSee Software and MoLight will be brands you’ll hear us talk about. We plan to tie advertising in with where we’re at so won’t seem like we’re throwing commercials at our followers and views. For example, we’ll post our vlog and simply say, ‘We are able to vlog live from Route 66 thanks to Republic Wireless providing us with Internet service’.” explains Walton.
When it comes to meal and day sponsors, mentions might sound like, “We’re having lunch at the Route 66 Burger thanks to XYZ Corporation from Macedon, New York.” Or, “Last night we stayed at the Route 66 Inn here in Oklahoma thanks to the generosity of the ABC Firm in Palmyra, New York.”
After the tour, they plan to leave their website up as a comprehensive guide to America’s Main Street, the Mother Road, Historic Route 66.
Businesses interested in having an ad mention during this tour can contact Brent Walton at firstname.lastname@example.org.